The following post provides 3 examples of user personas created using Google Analytics and Data Studio. Automated data collection and consolidation is done by Data Studio to generate dashboard and…
This post details how to develop data-driven analytics support for e-commerce. E-Commerce is a fast-growing and highly competitive space. Businesses need to continue testing and iterating to improve business operations,…
This post tells the difference between cross-selling and up-selling. Cross-selling identifies products that satisfy additional complementary needs that are unfulfilled by the original item. It points users to products they…
Data is often reduced to what can fit into a mathematical model. Yet, taken out of context, data may lose its meaning. Ethics, privacy, and data protection issues are often…
Recent economic recession and Brexit has raised doubts about the EU membership among member nations. This paper analyzes the public data from World Bank to determine the impact to the…
Recently, Facebook is in news almost daily for its inability to prevent Cambridge Analytica(CA) from gathering personal data from 87 million users. CA used the harvested data to profile users…
Throughout history, the technological advances have raised fears that traditional jobs will become obsolete. In this post, I find out the jobs which are most susceptible to automation. Elon Musk…
Among the contributions of Joseph Schumpeter to economics was an understanding of long economic cycles, and how these are initiated by “clusters” of innovations (Schumpeter, 1939). Historically, there has been…